probably familar with the old saying
that the three most important things
about Real Estate are Location,
Location, Location! Well with websites
it's Design, Design, Design!
And by design we don't mean just
the fancy graphics, eye-catching
animations, and pleasing color schemes.
First and foremost, good web design
is information design --
doing your very best to make sure
that the visitors to your site can
get what they are seeking in the
most direct and speedy manner.
Remember, you are just one click
from oblivion. If your visitors don't
recognize immediate value, are confused
about what to do next, or have to
work really hard to figure out what
is available, you can be sure they
will not stay long.
Your time will be well spent thinking
about design issues before you begin
the development process. As a general
rule, time spent towards the beginning
of the process yields time savings
many times over later in the process.